Love it or leave it.

Are you a sales person who loves sales?
If you are selling Solar, then ask yourself: “If I could sell anything, what would I sell?

If your answer was not Solar then you have uncovered a problem. It is not that you should switch your job immediately, but maybe it is time to think about becoming the best salesperson you can be in every job to which you commit. It is not simply about loving what you do, but about possessing the skills to do what you love in the best way possible.

Solar energy is an attractive energy. It encompasses our shared goal of maintaining a natural, healthy relationship between people and the environment. By selling a solar panel you are selling the idea of a better future.

Believe in what you sell. Believe in the potential of Solar.


The strength of your belief determines your success.

You need to believe in solar technology, your product, in your company, and yourself – or you cannot make sales effectively.

Read more: Solar: To Sell or not to Sell?

Nothing happens in business until someone sells something

You sell so that factory can produce the orders, so that the product can be shipped, so that administrative salaries can be paid, and so that the new solar heating system (condensing boiler, pumps etc.) needed for Mr. Bean's house can be purchased.

Selling also happens when you want the bank to loan you money or open the line of credit by the vendor. You must sell your vendor or banker on your ability to repay and perform.  In sales, you have to create your own miracles! Either you sell the customer on YES, or he sells you on NO.

Read more: Making Miracles Happen: 8 Important Rules for Selling

Protect and Perfect Your Installations

From our series on best-practices with RESOL DeltaSol Controllers.

RESOL controllers include a built-in control process optimization algorithm.  This optimization is based custom setup options - so the installer should learn to recognize and use these features effectively.

One of the Special Functions for control optimization is OTC - Tube Collector Special Function.

Control Optimization

I'd like call it a control optimization function for special Tube collectors. You see, the introduction of direct flow (Sydney type) vacuum tube collectors has made possible to mount collectors horizontally on flat roofs. The U-shaped tubing inside the vacuum tube conducts media to common headers.

The heat produced in the tube will not freely rise to the sensor well if the collector is installed horizontally. The resulting delay in the temperature readings necessary to start the circulator could create a problem, especially for systems with large collector arrays.

But this will not happen with the RESOL controller , my friends! The use of OTC function for that application will do the trick.

Read more: Special Controller Functions

Marketing for Solar Thermal Installers

Would you like fries with that?  That may be the most powerful question that's ever been asked in the history of the American marketing. It has produced billions of dollars worth of revenue.  It has spawned thousands of other up-selling questions in the same industry. ("Would you like a combo" is the second most powerful.) Everything goes from whopper to jumbo (which typically matches the belly of the person ordering them).
Every one reading this column has been asked the question "Would you like fries with that?" and has answered yes. (Some more than others.)
I don't know who created this question. But it is not just an example.  It's a lesson.

Read more: Would you like fries with that?

Page 2 of 3

Go to top